Website migration consulting
Move your website forward with search in the plan.
The content that brings people to your business needs a place in the new site. Indexwell helps your team decide what carries forward, turn those decisions into developer requirements, and check the result before and after launch.
Planning · Developer requirements · Launch support · Post-launch validation
What's changing on your site?
Whether you're replacing the platform or rebuilding the whole site, we help your team account for the search implications.
CMS, platform, or frontend changes
Carry essential content and search requirements into the new build, including templates, rendering, metadata, and structured data.
Redesigns and site restructuring
Assess how navigation, internal links, consolidated pages, and content changes affect access to important parts of your site.
Domain and URL changes
Give existing pages a clear destination, with mapping and redirect requirements that account for valuable content and links.
Site mergers and international changes
Resolve overlapping content and define how brands, regions, languages, and their pages fit together after the move.
Hosting and delivery changes
Check how the new infrastructure handles crawler access, page responses, redirects, and performance.
Even when URLs stay the same, changes to templates, content, or rendering still need testing.
From migration plan to live-site validation
Establish what needs to carry forward
We review the existing site, proposed changes, and available search, analytics, and link data. That establishes which pages matter to the business, what needs preserving, and where the migration creates risk. We confirm responsibilities, milestones, and the baseline we’ll use to assess the move.
Turn the plan into requirements
We document what stays, moves, combines, or retires, including important assets. Where URLs change, we prepare or validate the destination mapping. Your developers receive requirements for redirects, the new structure, and page templates, with dependencies and acceptance criteria.
Check the build before launch
We test staging against the plan, focusing on priority pages, shared templates, important content, and redirects where testable. Findings distinguish launch blockers from later improvements. Your team can see what has been checked, what still needs work, and what can only be confirmed once the site is live.
Work through the launch
During the scheduled launch window, we check priority URLs, redirects, and search access on the live site. We flag urgent problems, explain their impact, and help your team prioritize the response. Your developers handle deployment and corrective changes.
Verify the result and follow through
We compare the live site with the migration plan and baseline, validate the implementation, and review available crawl, indexing, and search performance data. Follow-up focuses on affected pages and unresolved issues. We retest agreed fixes and finish with a record of completed checks, remaining work, and the next steps for your team.
What your team receives
You get a working migration plan and documentation your team can act on. Deliverables are shared in editable files and a common issue list.
Migration plan and baseline
The changes, business priorities, milestones, and evidence your team will use to assess the move.
URL and content transition plan
Preservation rules, old-to-new destinations, consolidation decisions, and exceptions covering the pages and assets in scope.
Developer requirements and issue list
Actionable findings with affected pages or templates, recommended changes, priorities, dependencies, and acceptance criteria.
Launch-readiness assessment
Completed checks, unresolved risks, and a clear distinction between issues to resolve before launch and work that can follow.
Post-launch validation and handoff
The results of live checks and retesting, with remaining issues, recommended next steps, and ongoing monitoring needs.
A technical SEO partner for your migration team
Indexwell works with your SEO or marketing lead, developers, and platform partners to bring search requirements into the project. We explain the issues, help resolve decisions, and validate the changes your team delivers.
Your developers own the build and release, including backups, rollback capability, and implementation. The final launch decision stays with your team.
AI discoverability is part of the same technical work. We account for relevant crawler permissions, content access, rendering, and page structure as the site changes.
Project scope and pricing
The fee reflects the migration's complexity and the support your team needs: the sites involved, what's changing, the state of the build, and the launch schedule. Your proposal sets out the deliverables, milestones, launch coverage, and post-launch validation period.
We'll confirm access to the current site, staging, search and analytics data, and the people implementing the work. Any gaps in access or testing coverage are documented. Changes to the launch date or project scope are discussed before additional work is scheduled.
Questions before we start
Let's put search in your migration plan.
Tell us what's changing, where the build stands, and when you expect to launch. We'll identify the support your team needs and put together a scope.